Review published originally in Spanish at Revista Política Exterior.

Imagine that you are right now in front of a ballot box ready to place your vote. What has made you chose this party, this candidate? You are free to choose how to make your vote, but there are a number of factors that influence your final decision. It may be that you choose a candidate because his values are close to yours, because you believe that he will develop your country better or simply because he is from your kin, speaks your language and you believe that he will better defend the interests of your community.