When Coimbatore Krishnarao Prahalad, a distinguished professor at Ross School of Business, started writing his book, he had no idea how grand of an impact his book as going to have on the business world. During the time of this publication there as a major transformation in public opinion on poverty issues which were spearheaded by Nobel Prize winner Muhammad Yunus and the creation of the Bill and Melinda Gates Foundation. The main goal from all these people was to show that a change was needed and that fighting poverty can be done in a more efficient and profitable way. Although he is communicating this message to the proper audience, Prahalad admits (...) To read more download the PDF